AYU is driven by a profound passion for healthy fermented foods, coffee, and wine, leading to extensive research in Ayurveda food science and healing systems. With a strong commitment to environmental issues and wellness, AYU runs a large-scale, eco-friendly agroforestry farm in Sweden and operates a natural cosmetics brand that avoids harmful chemicals. Through these endeavors, our mission is to champion the values of an eco-friendly lifestyle while promoting natural fermented bread and a wholesome dietary culture.

When we marvel at the beauty of nature and design, consuming healthy fermented foods with a calm body and mind significantly influences our mood. By carefully selecting superior ingredients shaped by the delicate interplay of nature's elements, such as soil composition, climate, exposure, and altitude, AYU aims to foster a culture of nutritious food that embodies the essence of natural creation.